Target To Sell The iPhone

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On November 7th Target stores across the United States will begin selling the iPhone. The iPhone will be available in 846 stores that have the Target Mobile Center. Both the iPhone 4 and the 3GS will be available to Target customers who will be able to quickly activate the phones in the store. Target also offers a Trade-In program that allows customers to turn in old electronics like used cell phones, MP3 player, video games and more for in-store credit that can be applied against the purchase of an iPhone. Giving Target customers one more reason to by their iPhone at Target.

In October Target began selling the iPad nationwide. Target's biggest competitor, Wal-Mart, also began selling the iPad in October and has been an authorized retailer of the iPhone since the release of the 3GS.

This announcement just increases the total number of places that iPhones can be sold in the US, and the timing couldn't be more perfect. The United States is less than 4 weeks away from the biggest shopping day of the year and Target wants to make sure that Apple customers shop at Target.

As we reported last month, this is just good great news for all users of iPads and iPHones as it makes it possible for Apple to own an even bigger chunk of the Smart Phone market making the platform that much more enticing to software developers.

Official Press release can be found below. [ad#468x60 Banner]

MINNEAPOLIS (November 1, 2010) – Today Target® announced that it will carry the iPhone in 846 stores that include Target Mobile centers beginning Nov. 7, 2010. Just in time for the holidays, Target guests can select from the iPhone3GS or iPhone4 and receive quick in-store activation on the purchase of a new iPhone.  Adding iPhone to Target Mobile centers is the latest offering to guests of the full mobile technology experience.

"At Target we continue to offer our guests the best in electronics so we’re happy to add  iPhone to our Target Mobile offerings," said Mark Schindele, senior vice president, merchandising, Target. "With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone3GS or iPhone4 in-hand."

In addition to receiving the latest cell phones, accessories and data plans at Target Mobile centers, guests can utilize Target's Electronics Trade-In service which will allow guests to trade-in used cell phones, MP3 players, video games and more for credit towards any purchase at Target. Target Mobile centers are currently available in 846 Target locations nationwide and will be rolling out to most Target stores by mid-2011.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,752 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visitTarget.com/hereforgood.

Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” atwww.Target.com and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom atwww.Target.com/Pressroom to access product information, photos and more.