This is just classic. I can't explain it, you just have to watch it. It's real and extremely creative. The Apple Customer Service representative that took this call kept his sense of humor, and seemed to enjoy himself. I wonder if Apple had a way to record these on their end? if they could you know Steve Jobs was shown the video. If not, well Limer recorded it for him and I'm sure he would be more than happy to share it, for say a little "FaceTime." It looks as though the video was done by Rockit_Science Agency, which appears to be an advertising agency. If any other company had released the iPhone I would say it was a strange viral campaign; but since it is Apple I have to assume these are just die hard fans with a wicked sense of humor.