Longest Journey Starts With a Single Step - Website Up!

I have the website up and working, but it isn't quite ready for primetime. I've chosen a name and a basic brand. I've chosen my visual style (basic though it may be). I've added some content, post-dating to early June. I've figured out the basic mechanics of what I need to know for a site of this nature. That's all well and good, but I still have to find my voice. The last one is the hard one. The last one is what will make me or break me. I'm not exactly walking in waters that others fear to tread. There are plenty of excellent Mac news aggregators and commentators. So what's going to make me different, other than me? That's what I have to really figure out. That may take some time. The short story is that I've got the website up. Truly, the longest journey starts with a single step. Now, if only I had some readers.